President Trump dominates tv information protection, however there’s one nook of the media the place he’s nearly fully absent: ads in Senate and Home elections.
Mr. Trump is talked about or proven in simply 6% of the greater than 771,000 general-election adverts on broadcast tv stations to date in these races, in line with an evaluation by advert tracker Kantar/CMAG.
It marks a change from the final time an incumbent president was on the poll. By the identical level in 2012, then-President Obama was featured in about one out of 5 general-election adverts, the CMAG evaluation discovered. Virtually all of these mentions have been damaging, with many Republican candidates criticizing Mr. Obama for the health-care laws that they dubbed “Obamacare.”
The brand new evaluation exhibits that, whereas most Democrats will bash Mr. Trump in interviews and at public appearances, they’re sticking with a technique they imagine has labored previously of campaigning on coverage guarantees somewhat than specializing in the president. Republicans, in the meantime, largely voice assist for Mr. Trump however aren’t touting him in TV adverts that might attain swing voters.