On this world nothing may be mentioned to make sure, besides Apple’s willingness to promote you an iPhone, iPad or iWhatever, regardless of the hour or season.
Benjamin Franklin penned that. After shortly erasing “death and taxes.” On his iPad.
The commentary has held up over the ages, and there’s no higher time to be cautious of it than at this explicit second, which I’m calling The Worst Time to Purchase Apple Merchandise.
Common readers of my column are acquainted with my annual iPhone No-Buy Rule™. As soon as June rolls round, it’s time to attend for the brand new iPhones, usually introduced in early September—although probably later this 12 months, given Covid-19-related delays. An Apple spokeswoman declined to remark.