The wineries that dot the hills of California Wine Nation had been constructed for guests to walk by a winery after which linger in a tasting room, the place they will swirl a Cabernet and talk about its style and aroma with the winemaker.
Now, as a result of the coronavirus, that very same expertise has been pressured on-line.
“It’s important to do no matter it’s a must to do to outlive,” mentioned Steve Ledson, proprietor of Ledson Vineyard & Vineyards, which is internet hosting digital tastings from its citadel within the Sonoma Valley about 60 miles north of San Francisco.
This space has survived disruption earlier than. First got here the 6.zero earthquake in 2014. Then a devastating wildfire in 2017. Then 2019 introduced a triple whammy: flood, blackouts and another giant fire. However nothing has put the California wine nation on its again just like the coronavirus pandemic.
“This factor doesn’t have an finish in sight,” mentioned Sam Sebastiani, the 79-year-old patriarch of one of many dynasty wine households in Sonoma and Napa counties. “As quickly as we will open up, there shall be folks wanting to return again. The query is what number of companies will survive.”