The pharmacy has began rolling out Stryx, a males’s cosmetics model, in lots of of shops and plans to have it out there in 2,000 by the tip of this 12 months. Greatest identified for its concealer, the model additionally sells tinted moisturizers and gel cleansers. Its YouTube channel gives tutorials on tips on how to look one’s finest on Zoom calls and tips on how to cowl up a hickey, amongst different suggestions.
Males’s make-up has been round for a while, however hasn’t taken off within the U.S. as it has in parts of Asia, the place it’s extra frequent for males to put on tinted moisturizers, concealers and even eyeliner.
The U.S. rollout means that perennial sources of concern for half the American inhabitants are lastly beginning to be felt by the opposite half.