It’s a Barbie world once more, with some updates.
Shares of toy maker Mattel MAT -2.35% are up over 60% the final six months, together with 10% because it unveiled third-quarter outcomes final week that exposed spectacular gross sales progress for the greater than six decade outdated franchise. Chief Government Ynon Kreiz referred to as the enduring doll “more relevant than ever” because the pandemic has mother and father searching for screen-free toys.
Actually the model has advanced from the unique scantily-clad, preternaturally-thin white Barbie that it was based upon. A 1980s-era industrial for the Barbie Glamour Dwelling, for instance, reveals a blonde Barbie wearing a ballgown sauntering up a palatial staircase, however the voice-over at the very least declares: “We ladies can do something!” Immediately’s Barbies are available in varied physique sizes and pores and skin tones, and so they maintain an array of day jobs equivalent to a physician and an astrophysicist.
Nevertheless it’s nonetheless Barbie. Mattel’s so-called “Profession dolls” now embody a polar marine biologist who seems to have simply had her hair blown out, a dentist sporting stiletto heels and a rooster farmer sporting daisy duke shorts.