Apple AAPL 0.16% made three significant product announcements Tuesday—the Apple Watch Series 6, the redesigned iPad Air and the brand new Apple One service bundles—and managed to create extra confusion about one of the best ways for its clients to spend their cash.
On the subject of Apple Watch and iPad, the selection is not merely “Ought to I improve?” Apple, in attempting to show that its devices and providers are for everyone, now presents a low-end budget-conscious choice, a Goldilocks mannequin and a premium, dear tier.
However extra merchandise at extra value factors means too many overlapping options. And whereas the corporate did attempt to simplify its increasing providers menu into flat-fee bundles, the bundles don’t satisfactorily handle the wants of all their customers.
One huge takeaway from at the moment’s digital occasion—to not point out the ever-increasing lineup of iPhones, which we hope to listen to extra about quickly: Apple not follows Steve Jobs’s keep-it-simple method to merchandise.