Apple Inc. AAPL 0.16% confirmed off a brand new smartwatch that may measure blood oxygen in addition to a digital health service and bundled subscription choices in a web-based occasion Tuesday that lacked the pizazz of the corporate’s commonplace September product unveilings.
The Cupertino, Calif., tech firm held its first virtual-only product introduction from its headquarters, the place past events have attracted crowds of journalists, staff and company to assist hype the most recent choices.
Chalk up Apple’s keynote occasion to a different annual ceremony modified by the coronavirus pandemic. As an alternative of Chief Government Tim Cook dinner unveiling the corporate’s newest flagship iPhone, as he has carried out each September since 2012, Apple confirmed its Watch Collection 6, beginning at $399, and a brand new midtier providing referred to as Watch SE, with fewer skills than the high-end model and beginning at $279.
The corporate additionally showcased its burgeoning companies out there to customers, together with by means of a number of new choices to bundle subscriptions to music, TV, cloud storage, gaming and different choices. Apple has turned to companies income as iPhone gross sales proceed to say no. Companies made up greater than 20% of Apple’s gross sales within the April-to-June quarter, up from about 10% in the identical interval 5 years in the past, based on FactSet.